SEE: Stack Overflow founder Spolsky: The three skills every software developer should learn (TechRepublic)ĭive deep with in-app analytics too. If you can break down installs and uninstalls based on media sources, campaigns, locations, and channels you can get a good idea of where you’re gaining loyal users and focus more energy on marketing your apps there. The report includes 12 steps, the most important of which are below, that will help ensure your app isn’t relegated to the trash heap.įor starters, be sure you make use of uninstall data for your apps. Ensuring your app stays putĪs their respective app stores continue to grow, iOS and Android devs are only going to see their retention rates and profits shrink as new competitors appear. This increases the chances of encountering bloatware, installing knockoffs of popular apps, and encountering an app that just won’t run well. iOS comparisons it comes down to the same old thing: Android devices vary greatly and are less controlled by the manufacturer. Second, many apps (especially games) incentivise the installation of other apps for a reward, most of which are promptly uninstalled. On the less-obvious side are two more factors: First, Android features a lot of utility apps that tell users what they should uninstall to save space–RAM and the like. SEE: Five reasons people hate your mobile app (TechRepublic) The report cites two factors that are obvious if you know much about the varying quality of Android phones: Low-end devices can’t run newer apps and the average Android devices suffer from less storage space than the newest iPhones. Those numbers are a bit more shocking for Android developers, and they’re even worse for game and news apps when you start to dig down: Nearly 50 percent of those two types are uninstalled on Android. Why are so many more Android apps uninstalled? That’s just a global average, however, and the specifics of the figures vary greatly based on location and type of app. Hiring kit: Android developer (TechRepublic Premium) Mobility must-readsīest unified communications platform providers Globally around 16 percent of iOS apps are uninstalled, and Android boasts an impressive 33 percent uninstall rate. If the figures in mobile app analytics company AppsFlyer’s study released today are accurate I’m not the only one. I’m hard to please and the littlest imperfection or lack of delivery leads me to jump ship for something else. I’m constantly installing and uninstalling apps for Android and iOS, and not only because I write a lot about them at TechRepublic. I’ll admit it: I’m probably skewing the statistics a bit. Find out how yours compare to the average and what you can do to improve. Mobile app analytics company AppsFlyer has just released a report about mobile app uninstall rates. Mobile app developers: Here’s what uninstall rates can tell you about your product
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